Privacy Policy

Last Updated: January 2024

At Alo Fashion Store, we believe that privacy is as essential as the seamless comfort our fashion provides. Just as our products are designed to transition effortlessly through your dynamic lifestyle, our privacy practices are crafted to protect your personal information with the same reliability and care. This Privacy Policy outlines how we collect, use, and safeguard your data when you visit jackets-alo.com.

1. Information We Collect

To provide you with our premium shopping experience, we collect information that helps us understand and serve your needs better:

Personal Information

• Contact Details: Name, email address, shipping address, and phone number when you create an account or place an order
• Payment Information: Credit/debit card details, PayPal account information, and billing address processed through our secure payment systems
• Account Credentials: Username and password for your Alo Fashion Store account
• Communication Records: Correspondence with our customer care team at [email protected]

Technical and Usage Information

• Device Information: IP address, browser type, operating system, and device identifiers
• Browsing Data: Pages visited, products viewed, time spent on site, and referral sources
• Purchase History: Records of your orders, returns, and preferences across our product categories

2. How We Use Your Information

We use your information to enhance every aspect of your shopping journey, just as we carefully curate our product collections:

• Order Processing: To process your purchases of our Body care, Jackets & Coverups, Onesies & Dresses, and other fashion essentials
• Customer Service: To provide personalized support and address your inquiries with the same care we put into our products
• Personalized Experience: To recommend products that align with your style preferences across our Beauty & Wellness, Bottoms, and Accessories collections
• Security: To protect against fraudulent transactions and maintain the security of your account
• Global Operations: To manage international shipping and payment processing for our worldwide customers
• Improvements: To enhance our website functionality and product offerings based on customer preferences

3. Data Sharing and Disclosure

We value your trust and only share your information when necessary to provide our services:

• Payment Processors: With trusted partners like Visa, MasterCard, JCB, and PayPal to securely process your transactions
• Shipping Providers: With logistics partners to deliver your orders worldwide (excluding some Asian countries and remote locations)
• Legal Compliance: When required by law or to protect our rights, customers, or business operations
• Business Transfers: In connection with a merger, acquisition, or sale of assets, with appropriate privacy protections

We never sell your personal information to third parties for marketing purposes.

4. Data Storage and Security

Just as our fashion essentials provide reliable comfort for your daily activities, we implement robust security measures to protect your data:

• Secure Storage: Your data is stored on encrypted servers with limited access
• Payment Protection: We use advanced encrypted payment processing technology, ensuring your financial information remains protected
• Data Retention: We retain personal information only as long as necessary for business purposes or as required by law
• International Transfers: As a global brand, we may transfer and process data internationally with appropriate safeguards

5. Your Rights and Choices

We believe in giving you control over your personal information, reflecting the same flexibility our payment options provide:

• Access and Correction: You can access and update your personal information through your account settings
• Data Portability: You may request a copy of your personal data in a structured format
• Deletion Rights: You can request deletion of your personal information, subject to legal requirements
• Marketing Preferences: You can opt-out of marketing communications at any time
• Account Management: You can deactivate your account by contacting our customer care team

6. Cookies and Tracking Technologies

Like the seamless transition from workday to weekend that our products enable, our use of cookies creates a smooth browsing experience:

• Essential Cookies: Required for basic site functionality, shopping cart operations, and secure checkout
• Analytical Cookies: Help us understand how customers interact with our site and improve our offerings
• Preference Cookies: Remember your settings and preferences for a personalized experience
• Marketing Cookies: Used to show relevant advertisements across other platforms

You can manage your cookie preferences through your browser settings. Note that disabling cookies may affect your shopping experience.

7. International Data Transfers

As we proudly serve customers worldwide (excluding some Asian countries and remote locations), your data may be transferred internationally. We ensure such transfers comply with applicable data protection laws and provide adequate protection for your information.

8. Children’s Privacy

Alo Fashion Store does not knowingly collect personal information from children under 16. Our products and marketing are directed toward adult consumers. If we become aware of collecting personal information from a child under 16, we will promptly delete it.

9. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes through our website or email. The “Last Updated” date at the top indicates when the policy was last revised.

10. Contact Us